The Ecuadorian telecom services market generated $2.2bn in service revenue in 2010, an 8% increase over 2009 levels. Porta, Ecuador’s largest player and a subsidiary of America Móvil, reported a 10.9% year-over-year growth rate in the nine months ending September 30, 2010, while Telefónica’s growth rate during the same period totaled 13.8%. Given CNT’s concentration on the fixed market, we estimate that CNT’s growth rate will be in the low single digits, effectively causing the market’s overall growth rate to fall below 10% in 2010. We expect total telecom service revenue to increase another 8% in 2011, reaching $2.4bn. By 2015, we expect Ecuador’s telecom services market to be worth an estimated $2.8bn, representing a 5.0% CAGR over 2010 levels. Mobile data will be the fastest-growing segment in the market, with an expected CAGR of 16.6% between 2010 and 2015. Both Movistar and Porta are reporting strong growth in their data revenue, with the former highlighting growth in non-P2P SMS as a strong contributor to the increase in its overall data ARPS. Fixed broadband and pay-TV services will also experience strong growth over the forecast period, increasing at CAGRs of 11.6% each.
Table of Contents Executive Summary
Market and Competitor Overview
Ecuador in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
Ecuador Intelligence Report is available now. To purchase this report, click the Buy button to add this report to your cart or contact us.
Pyramid Research’s premium Country Intelligence Reports are available for 60 countries worldwide. For more information about this report or a list of countries we cover, please contact us via email at info@pyr.com or telephone at (617) 871-1900.
