The Italian telecom market will generate €34.5bn ($45.0bn) in service revenue in 2012, demonstrating a -2.3% y-o-y decline in local currency terms. This decline should be viewed in light of the difficult macroeconomic position, with the nominal GDP in 2012 showing a decline of 7.6%, lower consumer purchasing power, the impact of the regulatory changes, and strong competition. For instance, in Q1 2012 the Italian Statistical office reported a -3.3% y-o-y decline in telecommunication prices.
Table of Contents
Executive Summary
Market and Competitor Overview
Italy in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
The Italy Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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