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The Japanese telecom market, excluding traditional pay-TV, generated $120.4bn in service revenue in 2008, an 11.4% increase from 2007 levels of $108.1bn thanks to the strengthened yen; in local currency terms, the market actually contracted 1.2% in 2008. Going forward, this mature market will grow at a CAGR of 3.0%, in US dollar terms through 2013. Most of this growth is due to the yen strengthening against the dollar, and actual growth in local currency terms will be a modest 1.1% during the forecast period. The low growth rate is due to the market’s maturity, declining tariffs for both fixed and mobile services, and the overall economic environment.
While both fixed and mobile voice will experience declines in revenue, the increasing popularity of mobile data packages are going to drive mobile data revenue at a CAGR of 9.3% through 2013. Likewise, revenue from broadband Internet will also increase at a CAGR of 8.2% as Japan’s broadband penetration rate increases from 24% in 2008 to 30% in 2013 and higher-speed fiber connections enable additional applications and services.
Executive Summary
Market and Competitor Overview
Japan in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay TV Services
Convergence
Identifying Opportunities
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Publication Date: February 2009
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