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Due to an overall decrease in economic activity, the Kenyan market grew at a slower than expected pace. Expressed in local currency, the market generated KSh94.5bn ($1.3bn) in 2009, which represents a 4% increase compared with its 2008 value of KSh90.9bn. In 2009, propelled by high adoption of mobile banking and SMS, the fastest growing segment of the telecom market was mobile data services.
As the economy recovers in 2010, we expect that the increasing adoption of new services, such as advanced data services, will result in stronger revenue growth, reaching KSh138.7bn in 2014. Although mobile voice services will generate the largest growth in dollar terms — rising from $978m in 2009 to $1.1bn in 2014, mobile data will be the telecom sector’s fastest growing revenue stream. We expect that mobile data revenue will increase from an estimated of $93m in 2009 to $291m in 2014, partly due to the introduction of 3G services (including mobile broadband) but also due to the expected growth of low-tech, low-margin mobile data services, particularly mobile money transfer.
Executive Summary
Market and Competitor Overview
Kenya in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Author: Deniss Radcenko
Publication Date: March 2010
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