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Publication Date: March 2009
The estimated combined size of Kenya’s fixed and mobile telecom sectors was $1.39bn in 2008, and we expect this to grow to $1.98bn by 2013. France Telecom is currently upgrading Orange Kenya’s limited fixed network, and ISPs are also expanding their network infrastructure by deploying WiMAX base stations to meet the increasing demand for broadband. However, mobile services still dominate the telecom arena in terms of demand. Although mobile voice services will generate the largest growth in dollar terms — rising from an estimated $0.97bn in 2008 to $1.32bn in 2013 — we predict that mobile data will be the telecom sector’s fastest-growing revenue stream. We forecast that mobile data revenue will increase from an estimate of $62m in 2008 to $224m in 2013, partly due to the launch of 3G services (including mobile broadband) but also to the explosive growth of low-tech, low-margin mobile data services, particularly mobile money transfers. Fixed broadband will be the second largest area of revenue growth, and we estimate that Internet services will account for $103m in service revenue in 2013, up from $54m in 2008.
Executive Summary
Market and Competitor Overview
Kenya in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Kenya Demand Profile
Competitive Landscape
Kenya's Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Pyramid Research’s premium Country Intelligence Reports are available for 60 countries worldwide. For more information about this report or a list of countries we cover, please contact Dave Williams via email at dave.williams@pyr.com or telephone at +1.858.485.8870.
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