Kenya Intelligence Report--March 2013
Country Intelligence Reports
Telecom Insiders
Research In Focus
Industry Insight Services

Kenya Intelligence Report
Kenya: Operators Prepare for LTE while Mobile Data Drives 3G Expansion

Price: $990.00   

Download Excerpt

Although the Kenyan telecom market appears to remain stagnant throughout the forecast period in US dollar terms, it will actually grow steadily in local currency terms as operators jostle for market share. The market generated KSh146bn (US$1.7bn) in local currency in 2012 and it is expected to follow an upward trend at a CAGR of 6% in local currency to KSh194bn (US$1.7bn) in 2017. Competitive tariffs and a battle of promotions continue to drive growth, while Safaricom defends its leadership and Orange and Airtel try to make a bigger push for increased market share through its new 3G networks and mobile money services.

Mobile voice continues to hold the biggest market share in 2012, dominating 63% of the market with revenue of US$1.1bn. Price wars have been a recent trademark of the Kenyan mobile voice segment, and it may happen yet again following further interconnection rate cuts in late 2012. This will push the operators to prioritize their mobile data services, which we project to see the biggest growth between 2012-2017 at a CAGR in local currency of 11% and constituting a 39% share of the entire telecom market revenue by 2017.

The biggest decline will come from dial-up Internet revenue, which will only record revenue of $1m in 2012 and will be largely phased out by 2017.

Table of Contents

Executive Summary
Market and Competitor Overview
   Kenya in a regional context
   Economic, demographic and political context
   Regulatory environment
   Demand profile
   Service evolution
   Competitive landscape
   Major market players
Segment analysis
   Mobile services
   Fixed services
Identifying Opportunities

The Kenya Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.

To purchase this report, click the Buy button to add this report to your cart or contact us.

Pyramid Research’s premium Country Intelligence Reports are available for 60 countries worldwide. For more information about this report or a list of countries we cover, please contact us via email at or telephone at (617) 747-4100.

Author: Jessica Gendall, Kerem Arsal

Publication Date: March 2013

Price: $990.00   

Return To Search


 Latest Research
Thematic Reports
  Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem
  From Digital Content to M-Wallets: M-Payment Strategies for Operators
  Cellular M2M Connections: An Analysis of Growth Drivers, Market Segments and Operator Approaches
  South Africa Telecom Market Forecast
  How Latin American Telcos Are Tackling the SME Cloud Opportunity
  More Reports
 Telecom Insiders
  Capex Optimization Strategies: Operator Best Practices for LTE and FTTH Deployments
  Mobile Financial Services in Africa: Deployment and Configuration Strategies for Operators
  FTTx in Latin America: Competition and Regulation Boost Growth
  Big Data: Telecom Innovation through Analytics
  Latin America LTE Spectrum Trends, Network and Business Considerations, and Demand Forecast
  More Insiders
 Country Intelligence Reports
  Israel: Government Reforms Fuel Fixed and Mobile Market Competition
  Togo Mobile Telecommunications: MNOs to Improve Networks, MVNO Market Entries to Boost Competition
  Poland: LTE and Fiber Rollouts to Turn Telecom Market Around, M&A to Continue
  Benin Mobile Telecommunications: Data Services Demand to Boom as Government Supports Infrastructure
  Central African Republic Mobile Telecom Market: Political Instability Threatens Revenue and VAS Growth
  More CIRs
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.