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The Malaysian telecom market generated RM30.1bn ($8.5bn) in service revenue in 2009, a slight increase over 2008 levels. The increase is impressive given the fact that the economy contracted 1.7% during the course of the year, negatively impacting consumer purchasing power. Going forward, we expect Malaysia’s telecommunications services market to grow at a CAGR of 9.7% during the forecast period, from $9.8bn in 2010 to $15.5bn in 2015. This high rate of growth will be supported by a strengthening economy and rising demand for fixed and mobile broadband services.
Pyramid Research projects that revenue from mobile data services will increase at a CAGR of 19.1% over the forecast period, reaching $5.3bn in 2015. Fixed broadband will experience an even higher rate of growth, a 23% CAGR, enabling fixed broadband revenues to almost triple during the forecast period. We believe that there is untapped demand in the fixed broadband market and operators — using copper, fiber and wireless technologies — are increasing their efforts to fill this void. For example, TM is building the HSBB network in metropolitan areas, while WiMAX and mobile operators are increasing their network coverage and capacity. Mobile incumbent Maxis is already trialing LTE and is hoping to win a 70MHz block in next year’s auction.
Executive Summary
Market and Competitor Overview
Malaysia in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
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Author: Emily Smith, Tae-hyung Kim
Publication Date: August 2010
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