2010 was another growth year for the Nigerian telecom sector, with an estimated service revenue of $8.6bn by year end, a 6.7% year-on-year increase (in US dollar terms). Since liberalization of the market in 2003, the telecom industry has experienced high growth rates, fueled by new entrants and the launch of mobile value-added and broadband services. With a population of about 150m and mobile penetration at just 55.8% by year-end 2010, the Nigerian telecom market is forecast to have exceptional continued growth. Total market revenue by 2015 is misleading as a decreasing figure because this decrease is driven by an inflated exchange rate.
The competitive landscape of Nigeria’ss telecom sector has forced operators to roll out new infrastructure to improve coverage and quality, which has resulted in a surge of subscription growth and usage. We expect growth of total market services revenue to continue over the next five years at a 5.9% CAGR. Pay-TV, fixed VoIP, broadband Internet and mobile data are anticipated to be the fastest-growth segments. Although the growth in the mobile and fixed voice segments are not as striking, they will continue to represent the bulk of the revenue.
Table of Contents Executive Summary
Market and Competitor Overview
Nigeria in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
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