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The Philippines’ telecommunications sector did not follow the country’s general economic performance, having maintained solid growth in the 2008-2009 period amid an economic slowdown. Despite the downturn’s effects on the local currency, which pushed the growth rate during that period down to -0.6% in US dollar terms, total telecommunication service revenue grew by 6.9% in local currency terms in 2009 due to continued growth in sectors such as mobile data and fixed broadband, indicating strong demand for such services.
Pyramid Research expects data services to continue driving market growth going forward, as the proliferation of 3G and wireless broadband technologies such as WiMAX continue supporting growth through 2015. In US dollar terms, we expect total market service revenue to grow at a 7.9% CAGR from 2010 to 2015, with the fastest growth in the period coming from fixed broadband (15.7% CAGR), pay-TV (12.2% CAGR) and mobile data (10.7% CAGR). Mobile data, driven by SMS, will continue to be the single most important revenue generator in the Philippines, accounting for $3.9bn in 2015, 37% of total revenue that year.
Executive Summary
Market and Competitor Overview
The Philippines in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
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Author: Tae-hyung Kim, Luís Portela
Publication Date: August 2010
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