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The Polish telecom market generated Zl 39.2bn ($16.3bn) in service revenue in 2008. This represented a 5.5% year-on-year increase in local currency terms; the market will grow at a CAGR of 0.6% over the next five years, reaching Zl 45.0bn ($17.8bn) in 2014, propelled by a projected strong expansion of both the mobile and fixed data segments. IPTV will be the fastest growing revenue stream between 2009 and 2014, with a CAGR of 22.6%, followed by fixed VoIP at 15.6%. While we project that fixed and mobile data services will be characterized by both attractive revenue profiles and healthy growth rates, the voice markets, which will grow at lower rates, will still generate almost 60% of the total market revenue in 2014. As is the case in the rest of Europe, circuit-switched lines are seeing high disconnection rates, and dial-up Internet has practically disappeared in Poland too. These are the two sub-segments that will experience negative growth in local currency in the forecast period, showing CAGRs of -2.45% and -57.2%, respectively.
Executive Summary
Market and Competitor Overview
Poland in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Identifying Opportunities
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Author: Sylwia Boguszewska
Publication Date: October 2009
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