The Polish telecom market will generate Zl 38.8bn ($12.0bn) in service revenue in 2012, demonstrating -0.6% y-o-y decline in local terms or -9.4% in US dollar terms. Voice services in the mobile and fixed segments are responsible for the decline. Looking forward, we expect the decline in voice service revenue to continue due to intensifying competition, in addition to MTR cuts imposed by the regulator and fixed-to-mobile substitution resulting in traditional voice access line disconnections. Data services (fixed and mobile), together with the pay-TV market, will drive the growth of Polish telecom market, generating a cumulative service revenue of Zl 80.1bn ($26.7bn) and Zl 33.6bn ($11.1bn), respectively, over the next five years. The growth of mobile data revenue will be driven by deployments of high-speed networks, namely LTE, which are expected to be expanded nationwide following the 1800MHz and 800MHz tenders. On the fixed side, we expect operators to stimulate the broadband and pay-TV uptake with attractive bundled offerings. Improvements in broadband coverage in rural areas will be facilitated by European funding.
Table of Contents
Executive Summary
Market and Competitor Overview
Poland in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
The Poland Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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