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The Saudi communications market (including pay-TV) generated almost $9.9bn in service revenue in 2008, a figure we expect to reach about $13.1bn in 2014. Mobile revenue dominated the market in 2008, contributing 72% of total revenue. The rise in fixed broadband revenue, which we expect to grow at a CAGR of 13% over the next five years, will more than compensate for declining fixed voice revenue over the same period, but the mobile sector will continue to out-perform the fixed. Rapid mobile broadband adoption and aggressive competition between the three mobile operators will keep mobile service revenue growing at a CAGR of 5% over the forecast period, despite its current penetration level of 119%. Revenue will rise from $7.9bn in 2008 to almost $10bn in 2014.
The pay-TV sector in Saudi Arabia is still small but has ample potential for growth. However, we believe that pay-TV adoption will not begin to boom until one or more operators have deployed FTTx networks allowing for sophisticated IPTV services.
Executive Summary
Market and Competitor Overview
Saudi Arabia in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Convergence
Identifying Opportunities
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Author: Dearbhla McHenry
Publication Date: October 2009
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