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The Slovakian telecom market generated €1.6bn in service revenue in 2009, contracting 2.5% annually in euro terms. The main factors that led to this decline were the unfavorable macroeconomic environment, as well as the low level of competition in the Slovakian fixed access market. As the global economy recovers, we expect the Eurozone membership to introduce more stability to the Slovakian market. The new EU telecom policies will spur market competitiveness, and the Slovakian market will recover in 2010, growing 2% year-over-year in euro terms.
The mobile voice market segment will continue to be the most sizable piece of the total market revenue pie, while VoIP, IPTV and mobile data will be the fastest growing revenue streams between 2009 and 2014. The growing variety of multiplay offerings and the expansion of new access technologies, such as FTTH and WiMAX, will drive growth in the fixed subsegment. The mobile market’s revenue growth will be driven by increasing adoption of mobile data cards and operators’ investments into 3G+/4G technology. Telefónica's recently announced plan to test LTE in Slovakia in 2010 places this small and underdeveloped market in the company of the world’s most technologically advanced telecom nations.
Executive Summary
Market and Competitor Overview
Slovakia in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Author: Stela Bokun, Deniss Radcenko
Publication Date: March 2010
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