The Spanish telecom market is expected to generate $38.6bn in service revenue in 2011 and to grow at a CAGR of 2.1% in the forecast period. Two major growth segments will be broadband Internet and mobile data, which we project to grow at CAGRs of 4.9% and 15.8%, respectively. Accompanying broadband adoption, VoIP will grow at a double-digit CAGR of 24.1%, which translates into a cumulative revenue opportunity of $1.5bn.
Another outcome of broadband adoption is a sharp decline in dial-up Internet, which we expect to be fully replaced by broadband by 2014. Circuit-switched and mobile voice are two other segments to experience negative growth, with CAGRs of -6.9% and -2.4% in the same period. This is due mostly to growing usage of voice-over-IP (VoIP), fierce price competition and changing consumption patterns as end users tend to communicate more through email and social media than voice. Despite negative growth in the forecasting period, mobile voice will remain a segment of intense importance and of fierce competition for all operators as it accounts for 47% of the market revenue.
Table of Contents
Executive Summary
Market and Competitor Overview
Spain in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
The Spain Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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