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The Spanish telecom market generated $42.9bn in service revenue during 2008, a 9.7% increase over 2007. This growth is mostly due to a favorable dollar-euro exchange rate. When expressed in local currency, telecom services recorded a modest 2.1% revenue growth in 2008. The main driver was the fixed telecom market, where VoIP, broadband Internet access and IPTV service revenues in euros grew at annual rates of 150%, 12.4%, 8.2% respectively. The mobile market, stricken by a tariff war among the operators and an overall decline in usage due to the global economic crisis, achieved more modest year-on-year growth in euros of 2%, with voice revenue up 1.9% and data up 2.6%.
The Spanish market will expand at a relatively high CAGR of 3.4% from 2009 to 2014, generating a cumulative $259.3bn during the period. This growth will be mostly driven by the expected expansion of Internet-based services (broadband Internet access, VoIP and IPTV) and mobile data services. While we project a downward trend for circuit-switched voice revenue, this decline is milder than that in most other Western European countries.
Executive Summary
Market and Competitor Overview
Spain in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Convergence
Identifying Opportunities
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Publication Date: March 2009
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