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Switzerland is one of Europe's smallest telecommunications markets - by year-end 2008, it was the seventh largest in the region with $11.2bn in revenue (SFr12.1bn) - driven primarily by circuit-switched voice and mobile voice revenue. Over the next five years, Pyramid Research expects Switzerland's total market revenue to slip to $10.3bn, at a CAGR of -0.7%. The decline stems from a Europe-wide decrease in voice service ARPU. Meanwhile, mobile data and fixed broadband revenue is expected to increase from $2.9bn to $3.6bn from 2009 to 2014, at a CAGR of 4.6%. Despite the growth in data services, the revenue from this segment will not be sufficient enough to offset the steep decline in voice service revenue.
Executive Summary
Market and Competitor Overview
Switzerland in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Publication Date: June 2009
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