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The Thai telecom market generated $8.1bn in service revenue in 2008 but will contract by 1% in 2009 as a result of the financial crisis cutting Thailand’s nominal GDP by 9% in 2009. However, Pyramid Research forecasts that growth in the telecom market will resume in 2010, with roughly half a billion dollars being added to the total market each year, resulting in a CAGR of 5.5% through 2014. The main engines of growth will be fixed and mobile broadband services.
While the regulator has yet to issue 3G or WiMAX licenses, both fixed and mobile operators are preparing their networks to meet growing broadband demand. Fixed operator CAT, for example, is deploying fiber networks in both urban and rural areas, while mobile players AIS, DTAC and True are testing 3G services. Thailand’s fixed broadband penetration stood at just 2.2% of the population in 2008, but we believe this figure will jump to 9.5% by year-end 2014 as a result of new operator initiatives aimed at meeting unmet demand for services.
Executive Summary
Market and Competitor Overview
Thailand in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Identifying Opportunities
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Author: Tae Hyung Kim
Publication Date: September 2009
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