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The Tunisian telecom market generated almost $2bn in service revenue in 2008, an increase of 8% on the previous year. We expect the market to contract to $1.7bn in 2009 but then bounce back and reach $2.2bn in 2014, expanding at a CAGR of 5.4%. Among significant market segments, the fastest-growing will be broadband Internet and mobile data.
Mobile and fixed voice, although growing slower than before, will remain important in the overall Tunisian communications market. Fixed voice accounted for 23.1% of total telecom revenue in 2008, but the subsector's share is expected to fall to 15.7% by 2014. Mobile voice revenue will also decline as a share of the total, to 58.1% in 2014 from 65.9% in 2008, although in absolute terms we expect it to grow at a 1.9% CAGR. Fixed voice, meanwhile, will expand at the more modest rate of 1.2% in 2009-2014. The combined revenue from voice services will account for 73.8% of the total telecom market in 2014.
Broadband services will be a significant source of growth over the next five years, with a CAGR of 15.1% between 2009 and 2014, producing an estimated revenue of $174m in 2014, up from $81m in 2008. This growth will more than compensate for the decline in narrowband Internet services, which will generate revenue of $4m in 2014.
Executive Summary
Market and Competitor Overview
Tunisia in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Pyramid Research’s premium Country Intelligence Reports are available for 60 countries worldwide. For more information about this report or a list of countries we cover, please contact Amalia Vega via email at avega@pyr.com or telephone at +1.809.330.4520.
Publication Date: June 2009
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