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The Ugandan telecom market generated $0.6bn in service revenue in 2008 and will grow to $0.7bn in 2009, a 19% year-on-year increase in US dollar terms. The bulk of revenue - almost 90% - came from mobile services. We foresee the telecom market showing a CAGR of 9.8% in US dollar terms between 2009-2014, which is a good prognosis given the current economic situation and times of violent currency fluctuations. The fastest growth segments will be fixed broadband Internet, dial-up Internet and mobile data. The total data segment is forecast to grow at a CAGR of 24.2%, with broadband being the fasted growing revenue stream at a CAGR of 28.2% between 2009 and 2014. Dial-up, contrary to the trends in developed markets, is expected to grow at a CAGR of 27.9% in the forecast period. Mobile data also will be a growing sector, with an expected CAGR of 19.0%, owing in part to operators rolling out 3G services and to mobile Internet growing in popularity in Uganda.
Mobile voice revenue will grow more slowly because of increased price competition due to the market entry of new players as well as a decrease in MOUs. To offset this trend, mobile operators are trying out various strategies to boost their voice revenue. For instance, MTN - in order to stay the number one player and in order to attract new customers and compete against the new entrants - deployed its MTN Zone in Uganda. MTN Zone is a discounted tariff for prepaid customers, offering up to 99% savings on calls.
Executive Summary
Market and Competitor Overview
Uganda in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Identifying Opportunities
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Publication Date: April 2009
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