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Adversely affected by the global economic crisis, the UK telecom market declined by 2.3% in 2009, generating £36.8bn ($57.6bn) in service revenue. The mobile market declined at roughly 2% and fixed at 7%. Pay-TV services were embraced as a cheaper alternative to other forms of entertainment, so UK pay-TV revenue grew strongly during the crisis (by 8%).
New regulatory initiatives, including a 4G spectrum auction planned for late 2011, as well as the newly proposed wholesale broadband access policies, will eventually spur market competitiveness and result in an increased revenue pie for all UK service providers. The market will generate a cumulative revenue opportunity of £228bn ($376bn) between 2010 and 2015 and grow at a pound-denominated CAGR of 2% in the same period. Investments in new access technologies will contribute to a strong growth of broadband-based services in the fixed arena. Only BT will invest £1.5bn ($2.3bn) in its fiber network to make fiber-based services available to at least 40% of households in 2012. On the mobile side, mobile data and enterprise services targeting the SME segment will generate the most attractive revenue opportunities. Prepaid mobile broadband and a variety of M2M applications will see the highest adoption rates through 2015.
Executive Summary
Market and Competitor Overview
UK in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
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Author: Stela Bokun
Publication Date: August 2010
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