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The Ukrainian telecom market generated UAH36.4bn in service revenue in 2009, a 4.5% decline in local currency compared with 2008 levels. We expect that in local currency terms, Ukraine’s telecom market will exhibit a 4.9% CAGR growth in the forecast period, boosted by fixed and mobile broadband developments.
We project broadband to be the most attractive opportunity in the forecast period, presenting a cumulative revenue opportunity of UAH34.2bn ($4.7bn) and growing in local currency terms at a CAGR of 17.5%. Fixed VoIP and IPTV will grow at astonishing rates, but their impact on total service revenue will be minimal due to their infrastructure constraints and the small scale of the rollout.
At the same time, mobile data’s share of total telecom revenue will grow from 14.5% in 2010 to 18.7% in 2015 “ from UAH5.6bn ($712m) to UAH9.1bn ($1.3bn). This will be driven by mobile broadband growth, being an attractive alternative for those who live outside the fixed area’s coverage.
Executive Summary
Market and Competitor Overview
Ukraine in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
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Author: Sylwia Boguszewska
Publication Date: August 2010
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