The Vietnamese telecom market has witnessed stunning growth in recent years, with its revenue more than doubling from $3.2bn in 2007 to the $7.3bn we expect for 2011. The mobile segment accounts for the majority of this growth, as it brought telecom services to a large percentage of previously underserved Vietnamese. Going forward we expect mobile to remain dominant, growing at a 5.0% CAGR from 2011 to 2016 and accounting for 70.7% of the $2.3bn of additional revenue the total market will generate in the period. The main growth engine will be mobile data, expected to advance at a 9.7% CAGR propelled by growing 3G adoption. Mobile operators are pursuing a very aggressive 3G access pricing policy, which will entice more customers to use these services via both PCs and handsets. Mobile voice services will grow at a slower 2.4% CAGR, due mainly to the price war currently ruling the segment. Pay-TV and fixed-line segments will also grow robustly through 2016 at 16.4% and 7.9% CAGRs, respectively. Pay-TV services will benefit from low household penetration and improving economic conditions to rapidly expand its footprint in Vietnam. Fixed-line services will grow on the account of broadband expansion, with PSTN voice connections being expected to decrease during the period.
Table of Contents
Executive Summary
Market and Competitor Overview
Vietnam in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
The Vietnam Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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