Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies
Reports
Country Intelligence Reports
Forecasts
Telecom Insiders
Research In Focus
Industry Insight Services

Latin America Operators Turn to Multiplay Packages and Bundles as Market Intensifies
Latin America Telecom Insider / Vol. 5, No 1, June Edition

Price: $595.00   

Download Excerpt

Evidence shows that through multiplay packages, operators can reduce subscriber churn as well as improve ARPS and generate incremental revenue. The relatively low household multiplay penetration levels in Latin America — 28% as of the end of 2012 — provide service operators with compelling opportunities to enter new markets and launch multiplay packages.

Government policies play an important role in shaping operators’ bundling strategies. Service providers operating in countries where regulatory bodies restrict them from offering a specific service have forged commercial agreements with complementary service providers to bundle their services.

The emergence of a DTH-satellite wholesale business model is lowering entry barriers for players trying to launch operations in new markets or commercializing pay-TV services bundled with other telecom services. As a result, DTH TV will soon become the most adopted pay-TV technology in the region, surpassing cable.

Faced with declining revenue and market saturation in their core segments and with the need to develop new revenue streams and subscriber loyalty, operators in Latin America are keen to invest substantial resources to incorporate into their commercial offerings mobile voice, mobile broadband and Wi-Fi.

Given the prospects of increasing broadband penetration in the region, major operators are moving into the OTT video business by developing their own platforms. These operators could soon be incorporating OTT video in their bundled offers.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at info@pyr.com or telephone at (617) 747-4100.

Author: Guillermo Hurtado

Publication Date: June 2013

Price: $595.00   

Return To Search



 


 Latest Research
Thematic Reports
  Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem
  From Digital Content to M-Wallets: M-Payment Strategies for Operators
  Cellular M2M Connections: An Analysis of Growth Drivers, Market Segments and Operator Approaches
  South Africa Telecom Market Forecast
  How Latin American Telcos Are Tackling the SME Cloud Opportunity
  More Reports
 
 Telecom Insiders
  Capex Optimization Strategies: Operator Best Practices for LTE and FTTH Deployments
  Mobile Financial Services in Africa: Deployment and Configuration Strategies for Operators
  FTTx in Latin America: Competition and Regulation Boost Growth
  Big Data: Telecom Innovation through Analytics
  Latin America LTE Spectrum Trends, Network and Business Considerations, and Demand Forecast
  More Insiders
 
 Country Intelligence Reports
  Israel: Government Reforms Fuel Fixed and Mobile Market Competition
  Togo Mobile Telecommunications: MNOs to Improve Networks, MVNO Market Entries to Boost Competition
  Poland: LTE and Fiber Rollouts to Turn Telecom Market Around, M&A to Continue
  Benin Mobile Telecommunications: Data Services Demand to Boom as Government Supports Infrastructure
  Central African Republic Mobile Telecom Market: Political Instability Threatens Revenue and VAS Growth
  More CIRs
 
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  Smartphone
  Media
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.