ICT Needs of Enterprises in Emerging Markets
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ICT Needs of Enterprises in Emerging Markets
Business Models and Best Practices

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When looking at telecom opportunities in emerging markets, much of the focus has been on the growth of mobile devices and services due to less-developed fixed markets, the success of the low-cost prepaid mobile operator business model and growth strategies addressing lower-income segments. As mobile growth rates slow and the market starts to mature, market segmentation becomes more important, and the consumer/enterprise split is the primary way in which to distinguish customer types.

ICT Needs of Enterprises in Emerging Markets focuses on the enterprise opportunity as it pertains to emerging markets. The analysis includes examples from more developed markets to better understand how emerging markets are likely to develop and to highlight the best practices employed by leading operators in these markets. An important focus of the report is to look at the scope of products and services that an operator can offer in the enterprise market, the ways in which to expand the portfolio, and the potential benefits and risks of doing so.

Key findings include:

  • The enterprise portion of the communications markets in emerging markets is similar to that of developed markets.
  • Operators must have a clear picture of local business demographics and allocate resources accordingly. The structure of business demographics and employment differs significantly country-by-country in terms of the sizes of business and the preponderance of different vertical industries.
  • Business density is lower in emerging markets. The burden of formalizing a business falls more heavily on smaller businesses in economies with a lower income, and so tends to also result in a lower portion of small businesses.
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Key questions answered include:

  • What are the key differences and similarities between enterprises in developed and emerging markets?
  • How important is the enterprise opportunity in emerging markets?
  • How does this compare with developed markets?

Target audience

The report is targeted at a range of industry participants requiring an overview of the market and an analysis of the different players, including:

  • Mobile network operators
  • Service providers
  • IT managers in emerging markets
  • Local and national government leaders
  • NGOs

Companies mentioned in this report include:




ICT Needs of Enterprises in Emerging Markets is part of Pyramid’s thematic report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics. For more information about this report, please contact us via email at info@pyr.com  or telephone at + 1 ( 617) 747-4100

Author: Jan ten Sythoff

Publication Date: June 2012

Price: $3,495.00   

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