The South African ICT market is dynamic, strategic and growing fast. It is one of the key markets in the Africa & Middle East (AME) region because of its size and wealth and because it is the home of several important regional telecom players. Its low fixed broadband adoption is a major contributor to the dynamism of the mobile data segment, while the increase in bandwidth afforded by new international connections such as WACS (West African Cable System), which came online in May 2012, is enabling lower data pricing and higher bandwidth.
The growth in the adoption of data services, which Pyramid forecasts on a quarterly basis, is supporting the development of a range of other opportunities and it is here that this report will focus, looking specifically at mobile apps, mobile advertising and cloud services. Not only do these emerging segments afford new revenue streams, but they also provide strategic opportunities in terms of competitive positioning and differentiation.
South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting a number of key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth: mobile apps, enterprise cloud services, and mobile advertising and their influence on the South African market.
- Mobile apps, mobile advertising and cloud services are three of the fastest growing areas in the South African market. Despite continued strong growth in the broadband markets, there are new, long-term growth opportunities emerging that are also of strategic importance for service providers.
- Mobile app revenue is expected to show very strong growth, with a CAGR of 48%. The huge growth in the adoption of smartphones, the increasing availability of apps and the introduction of new payment methods are the key drivers.
- Cloud services are enjoying strong growth, and we expect revenue to grow to $245m in 2017, up from just $72m in 2011.
Download Report Excerpt for a complete list of Key findings.