South Africa Telecom Market Forecast
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South Africa Telecom Market Forecast
Mobile Apps, Mobile Ads and Cloud Services to Drive Growth Through 2017

Price: $3,495.00   

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Report Details
Pages 39 | Exhibits: 16

Description

The South African ICT market is dynamic, strategic and growing fast. It is one of the key markets in the Africa & Middle East (AME) region because of its size and wealth and because it is the home of several important regional telecom players. Its low fixed broadband adoption is a major contributor to the dynamism of the mobile data segment, while the increase in bandwidth afforded by new international connections such as WACS (West African Cable System), which came online in May 2012, is enabling lower data pricing and higher bandwidth.

The growth in the adoption of data services, which Pyramid forecasts on a quarterly basis, is supporting the development of a range of other opportunities and it is here that this report will focus, looking specifically at mobile apps, mobile advertising and cloud services. Not only do these emerging segments afford new revenue streams, but they also provide strategic opportunities in terms of competitive positioning and differentiation.

South Africa Telecom Market Forecast analyzes the South African telecom market in some detail, highlighting a number of key areas of growth now that traditional voice services revenue is flattening. The report focuses on three main areas of growth: mobile apps, enterprise cloud services, and mobile advertising and their influence on the South African market.

Key findings include:

  • Mobile apps, mobile advertising and cloud services are three of the fastest growing areas in the South African market. Despite continued strong growth in the broadband markets, there are new, long-term growth opportunities emerging that are also of strategic importance for service providers.
  • Mobile app revenue is expected to show very strong growth, with a CAGR of 48%. The huge growth in the adoption of smartphones, the increasing availability of apps and the introduction of new payment methods are the key drivers.
  • Cloud services are enjoying strong growth, and we expect revenue to grow to $245m in 2017, up from just $72m in 2011.

Download Report Excerpt for a complete list of Key findings.



Key questions answered include:

  • Why is South Africa an important market to analyze, and what are its key characteristics?
  • What is the current status of the voice market, and what are its future prospects?
  • What opportunities does the growth of data provide?

Target audience

The report is targeted at a range of industry participants requiring an overview of the market and an analysis of the different players, including:

  • Mobile network operators
  • Service providers
  • IT managers

Companies mentioned in this report include:

Apple
Business Connexion
CellC
Dimension Data
Facebook
Google

Internet Solutions
Mendix
Microsoft
MTN
Neotel

Nokia
RIM
Teraco
Vodacom
Vodafone


South Africa Telecom Market Forecast is part of Pyramid’s thematic report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics. For more information about this report, please contact us via email at info@pyr.com  or telephone at + 1 ( 617) 747-4100

Author: Jan ten Sythoff

Publication Date: November 2012

Price: $3,495.00   

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