Session Details
Duration 54 min | 27 Slides

Presented By:

Gabriela Baez, Vice President of Research
Sonia Jorge, Research Director

Description

Pyramid Research expects that the use of mobile applications in healthcare, education, and agriculture will provide mobile phone users in emerging markets with several socioeconomic benefits that vary from increased incomes, low cost access to critical information, and higher literacy levels. Mobile network operators, industry players, and governments will benefit from higher traffic volumes, wider use of mobile data, increased loyalty, successful information dissemination, and the opportunity to innovate in and expand service options. This presentation highlights case studies in each area, including Nokia’s Ovi Life Tools in Asia, SchoolNet Mozambique (involving IDRC, TDM, and Microsoft), and Project Masilukeke in South Africa (in partnership with MTN).

The agenda for this session is as follows:

• Overview of Mobile Applications in Emerging Markets
    — M-Agriculture
    — M-Health
    — M-Education
• The Opportunity for Growth
    — The Business Opportunity
    — The Innovation Opportunity
• Pyramid Perspective: Focus on Innovation and Service Provision
• Q&A Session with Presenters