Russia's mobile market will grow nearly 40% by 2010 and holds great potential for the sale of mobile data content, infrastructure and terminal equipment. The Pyramid Research Russia Mobile Data Adoption Study helps to quantify the market opportunity by assessing current consumer adoption levels and usage patterns for mobile data. Consisting of over 500 interviews with wireless subscribers, the study gauges current mobile data usage habits, content preferences and propensity to adopt new services.
This study provides quantitative market intelligence on mobile data consumption patterns in this pre-3G country, offering insight into the overall market potential. It helps vendors, mobile operators and content owners accurately size market demand and develop services, pricing and distribution channels to increase mobile data usage with current and future subscribers.
The Russia Mobile Data Adoption Study examines the drivers and barriers to the success of new mobile data services, helping vendors and service providers develop the most effective strategies and applications. It allows vendors, mobile operators, content owners and the investment community to:
Size the market opportunity and develop sales and investment forecasts
Identify the most popular applications and content types
Assess the potential success of future applications based on psychographic data
Structure and launch new service deployments
Conduct detailed customer segmentation to develop targeted messaging
Plan marketing, advertising and promotional activities
Assess the most effective price points, service bundles and distribution channels
Methodology
Over 500 responses from mobile subscribers, aged 18 and older
On-line interviews
35 questions including demographics and psychographics
Same localized survey instrument used for all respondents
Deliverables
Raw data in Excel
Survey Questionnaire
Eighty slide data presentation of the country results
