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Several years ago, Latin American telcos developed an attraction to the idea of IPTV as a new revenue source and competitive instrument. Facing the same stagnation of fixed voice revenue seen on a global level, most of the fixed line operators in the region have made IPTV a key objective over the past few years (see Exhibit 1). We believe IPTV is underperforming in the region because of regulatory obstacles, technological difficulties and deployment delays. As the market has evolved, however, it has become evident that there is significant demand for pay-TV, which is pushing telcos to seek alternative strategies to meet this demand.
IPTV in Latin America: Not So Fast examines the market for pay-TV services in general and IPTV in particular in Latin America. It analyzes the regulatory hurdles faced by IPTV and the progress telcos are making in introducing various pay-TV services, as well as the various strategies they employ to make the most of the opportunity in the face of significant challenges. The report cites more than 23 examples of pay-TV services and contains case studies of Telefónica and Telmex/América Móvil that investigate their respective pay-TV strategies across the region.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact Jeff Claudino via email at claudino@pyr.com or telephone at +1.619.229.9940
Author: Derek Medlin
Publication Date: April 2009
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