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Telecom Insider Excerpt
Mobile data usage in Latin America, like mobile usage everywhere, is growing. With 20% of mobile services revenue coming from data in 2009, the region has entered a stage when data services are essential to the whole mobile business model. Messaging and value-added services are the two main components of mobile data revenue today, and while messaging will remain the primary source of data revenue, new content and advanced mobile devices are encouraging Latin Americans to embrace high-speed services and applications in greater numbers. Access networks still have to be improved significantly in order to meet subscribers' growing quality and speed expectations. In fact, by accelerating data's contribution to overall mobile revenue, such improvements are critical to fuelling mobile revenue growth.
Pyramid Research believes the evolution of radio access networks to enable and support new services and applications will make mobile broadband the main revenue growth driver for mobile operators in Latin America. This process will have three catalysts: The commercial and operating benefits of delivering mobile broadband on one dominant regional standard; the competitive pressure that niche 3G+ technologies (Mobile WiMAX, EV-DO) will exert on network deployments; and the appearance of new mobile broadband offerings from challengers leaping directly to 4G. Combined, these will boost broadband adoption as well as total mobile revenue growth.
This Insider focuses on mobile network technologies, analyzing their role in building dynamic mobile broadband markets across Latin America. We examine the state of network technology adoption to identify the role of dominant standards in mobile data growth. We also look at how competitive pressures from CDMA EV-DO and Mobile WiMAX are boosting that growth, and whether strategic decisions by alternative mobile operators could accelerate 4G uptake. The Insider ends with three case studies of specific conditions in and expectations for Brazil, Chile and Mexico.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact Amalia Vega via email at avega@pyr.com or telephone at +1.809.330.4520
Author: Cesar Jimenez
Publication Date: June 2009
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