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Telecom Insider Excerpt
Brazil is currently experiencing a boom in mobile broadband demand, and operators should be prepared for strong, sustained growth going forward. So far, more than 50 data devices have been certified by Anatel (Agência Nacional de Telecomunicações), Brazil's regulator, and are being offered to users by operators. Even though most mobile broadband offerings are still focused on a limited range of postpaid plans, TIM Brasil has taken the lead in launching prepaid mobile broadband services ahead of competition. We expect that once Vivo and Claro, the two largest operators in the country, counter with their prepaid offerings, adoption will skyrocket, making mobile broadband service a serious challenger to fixed broadband in Brazil.
Provided operators keep improving network quality to address a few early coverage issues, data cards could become the dominant broadband access device in Brazil. Pyramid Research believes that data cards are set to become an important driver of broadband adoption in Brazil, as fixed broadband penetration of the population is stilClaro, Oil low and will barely hit double digits over the next few years. We expect mobile broadband to surpass fixed broadband in Brazil by 2011 and to reach nearly 27m data card users in 2014, from 1.5m in 2008, a 62% CAGR.
This Telecom Insider examines the potential of mobile broadband computing devices to reach significant adoption levels in Brazil and mobile broadband's prospect of surpassing fixed broadband in the near future. It provides Pyramid Research's five-year forecast on data cards adoption in Brazil and discusses the strategies of the main mobile players, including two case studies: Claro and Oi. The report discusses the current latent demand for broadband in Brazil and points to it as one of the key drivers for our positive mobile broadband estimates.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at info@pyr.com or telephone at (617) 871-1900
Author: Fernando Faria
Publication Date: July 2009
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