The past two years have drastically reshaped the mobile phone market around the world. Smartphone adoption in North America and Europe is already at around 50%, and they have become the main source of growth for handset vendors and other software companies, such as Google. Those that have failed to rapidly adapt are struggling to keep profits afloat. Nokia, the top handset maker in the world, is quickly losing market share due to its slowness to adapt to the smartphone market.
The iPhone revolutionized the industry, making smartphones a product for regular consumers and not just business people. Google then launched its Android operating system, offering a way for vendors such as Motorola, Samsung, LG, Huawei and others to indirectly join forces to compete in the market. As the market continues to evolve, all market players — vendors, operators and developers — are trying to grab a piece of the smartphone revenue pie. In 2011 smartphone sales will represent almost $116bn worldwide.
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