Operators and Vendors Aim Smartphones at the Mass Market
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Operators and Vendors Aim Smartphones at the Mass Market
Latin America Telecom Insider / Vol. 3, No 6, November Edition

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The past two years have drastically reshaped the mobile phone market around the world. Smartphone adoption in North America and Europe is already at around 50%, and they have become the main source of growth for handset vendors and other software companies, such as Google. Those that have failed to rapidly adapt are struggling to keep profits afloat. Nokia, the top handset maker in the world, is quickly losing market share due to its slowness to adapt to the smartphone market.

The iPhone revolutionized the industry, making smartphones a product for regular consumers and not just business people. Google then launched its Android operating system, offering a way for vendors such as Motorola, Samsung, LG, Huawei and others to indirectly join forces to compete in the market. As the market continues to evolve, all market players — vendors, operators and developers — are trying to grab a piece of the smartphone revenue pie. In 2011 smartphone sales will represent almost $116bn worldwide.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at info@pyr.com or telephone at (617) 747-4100.

Author: Juliana Gomez

Publication Date: November 2011

Price: $595.00   

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