Latin American Operator Strategies for Postpaid Growth
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Latin American Operator Strategies for Postpaid Growth
Latin America Telecom Insider / Vol. 4, No 4, September Edition

Price: $1,195.00   

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We believe that operators in highly concentrated markets in Latin America are best positioned to pursue a postpaid strategy. However, operators in any market can successfully grow their postpaid base by using hybrid pricing, on-net pricing and handset subsidies depending on contextual factors.

In this report, we identify the opportunity to enhance customer loyalty as the primary driver for operators to pursue a postpaid strategy. We then look at the efficacy of operator initiatives such as hybrid plans, on-net pricing, handset subsidies and retail expansion, given different contextual factors. We present the case study of Argentinean operator Telecom Personal, which is using handset subsidies to improve the postpaid-to-prepaid ratio. We also examine the cases of Peruvian operators Movistar and Claro, focusing on their postpaid strategies. Finally, a case study from Turkey is introduced as an international benchmark where the incumbent Turkcell has been successful at migrating subscribers to postpaid by leveraging handset subsidies for low-cost smartphones and by extending its retail network.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at or telephone at (617) 747-4100.

Author: Daniele Tricarico

Publication Date: September 2012

Price: $1,195.00   

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