Latin American Operator Strategies for Postpaid Growth
Country Intelligence Reports
Telecom Insiders
Research In Focus
Industry Insight Services

Latin American Operator Strategies for Postpaid Growth
Latin America Telecom Insider / Vol. 4, No 4, September Edition

Price: $1,195.00   

Download Excerpt

We believe that operators in highly concentrated markets in Latin America are best positioned to pursue a postpaid strategy. However, operators in any market can successfully grow their postpaid base by using hybrid pricing, on-net pricing and handset subsidies depending on contextual factors.

In this report, we identify the opportunity to enhance customer loyalty as the primary driver for operators to pursue a postpaid strategy. We then look at the efficacy of operator initiatives such as hybrid plans, on-net pricing, handset subsidies and retail expansion, given different contextual factors. We present the case study of Argentinean operator Telecom Personal, which is using handset subsidies to improve the postpaid-to-prepaid ratio. We also examine the cases of Peruvian operators Movistar and Claro, focusing on their postpaid strategies. Finally, a case study from Turkey is introduced as an international benchmark where the incumbent Turkcell has been successful at migrating subscribers to postpaid by leveraging handset subsidies for low-cost smartphones and by extending its retail network.

Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at or telephone at (617) 747-4100.

Author: Daniele Tricarico

Publication Date: September 2012

Price: $1,195.00   

Return To Search


 Latest Research
Thematic Reports
  FTTH/B Deployments in Asia Pacific
  Devices for the Wrist
  Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic
  LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing
  The Personal Cloud: A Strategic Imperative for Operators
  More Reports
 Telecom Insiders
  Cellular M2M Services in Africa & the Middle East: Market Sizing, Forecasts and Case Studies
  M-Commerce in Sub-Saharan Africa: Making Sense of a Growing Mobile Business
  Cellular M2M Services in Latin America: Redefining the Role of Mobile Operators
  Mobile Broadband in Africa and the Middle East: LTE Profit Drivers and Outlook
  Market Opportunities and the Evolution of MVNO Business Models in Western Europe
  More Insiders
 Country Intelligence Reports
  Romania: Network Improvements Enable Multiplay and Multiplatform Services to Drive Telecom Market
  Canada: Data Segment to Boom after LTE Spectrum Allocation
  Italy: Mobile Broadband Drives Telecom Market Growth as M&A Activity Intensifies
  Paraguay: LTE Deployments and Nationwide Fiber-Optic Backbone Rollout Will Boost Data Consumption
  Finland: Growing Demand for New and Innovative Data Services Drives Operator Transformation to All-IP
  More CIRs
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.