From Digital Content to M-Wallets: M-Payment Strategies for Operators
Reports
Country Intelligence Reports
Forecasts
Telecom Insiders
Research In Focus
Industry Insight Services

From Digital Content to M-Wallets: M-Payment Strategies for Operators
Case Studies and Analysis of MNO Opportunities and Approaches

Price: $3,495.00   

Download Excerpt

Report Details
Pages 111  |  Exhibits: 57  |  Watch the Preview  |  Download Insights

Description

Mobile money services for the unbanked, popular in emerging markets, are showing both much faster adoption than m-wallets and related services addressing those with a bank account and a steeper revenue curve. Mobile payments are becoming increasingly integrated into a broader range of mobile services. Furthermore, services such as marketing, advertising, loyalty cards, coupons and discounts are also becoming part of the broader ‘mobile wallet’. Operators in developed markets need to make a long-term commitment to the mobile payment opportunity and have access to large financial reserves to be able to reap long-term benefits. While adoption of NFC-capable mobile devices and readers is finally showing real growth, we believe that mobile operators still face major challenges in mobile contactless payments.

In From Digital Content to M-Wallets: M-Payment Strategies for Operators, we critically assess mobile operators’ involvement in the m-payment value chain and the opportunity that this ecosystem presents for them. The analysis has been structured around 10 operator case studies, each outlining the elements of success or failure of particular mobile payment strategies implemented by service providers in markets worldwide. In addition to examining the m-payment business models adopted by service providers in different geographies, we provide an overview of cutting-edge m-payment services launched by financial institutions, Google and other entities, and assess their effect on the position of service providers in the m-payment value chain.

Key findings include:

  • Mobile operators and financial institutions are finding some success in driving financial service adoption.
  • Digital content services remain an attractive opportunity for mobile operators in many markets.
  • Operators can be successful in mobile online commerce if they are able to aggregate merchants.

Download Report Excerpt for a complete list of Key findings.





Highlights from the report "From Digital Content to M-Wallets"
Watch the Preview

Key questions answered include:

  • What is the revenue opportunity of m-payment services for mobile operators? How is this expected to change in the medium to long run?
  • What are mobile operators’ key m-payment strategies, and how do they differ in emerging and developed markets?
  • What effect will m-payment services have on mobile subscriber churn rates?

Download Report Excerpt for a complete list of Key Questions.

Target audience

  • Mobile network operators
  • OTT service providers
  • Banks and other financial services providers
  • Trusted service manager companies
  • Mobile device manufacturers
  • Retailers

Companies mentioned in this report include:

Apple
AFSCM
AT&T
Gemalto
Google
ISIS
MasterCard

MTS
NTT Docomo
O2 UK
Orange
PayPal
Safaricom
Samsung

SK Telecom
Telcel
Telefonica
T-Mobile Poland
Turkcell
Visa


From Digital Content to M-Wallets: M-Payment Strategies for Operators is part of Pyramid’s thematic report series. A blend of primary research and qualitative analysis, Pyramid's research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics. For more information about this report, please contact us via email at info@pyr.com or telephone at + 1 ( 617) 747-4100

Author: Jan ten Sythoff, Stela Bokun

Publication Date: July 2013

Price: $3,495.00   

Return To Search



 


 Latest Research
Thematic Reports
  Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem
  From Digital Content to M-Wallets: M-Payment Strategies for Operators
  Cellular M2M Connections: An Analysis of Growth Drivers, Market Segments and Operator Approaches
  South Africa Telecom Market Forecast
  How Latin American Telcos Are Tackling the SME Cloud Opportunity
  More Reports
 
 Telecom Insiders
  Capex Optimization Strategies: Operator Best Practices for LTE and FTTH Deployments
  Mobile Financial Services in Africa: Deployment and Configuration Strategies for Operators
  FTTx in Latin America: Competition and Regulation Boost Growth
  Big Data: Telecom Innovation through Analytics
  Latin America LTE Spectrum Trends, Network and Business Considerations, and Demand Forecast
  More Insiders
 
 Country Intelligence Reports
  Israel: Government Reforms Fuel Fixed and Mobile Market Competition
  Togo Mobile Telecommunications: MNOs to Improve Networks, MVNO Market Entries to Boost Competition
  Poland: LTE and Fiber Rollouts to Turn Telecom Market Around, M&A to Continue
  Benin Mobile Telecommunications: Data Services Demand to Boom as Government Supports Infrastructure
  Central African Republic Mobile Telecom Market: Political Instability Threatens Revenue and VAS Growth
  More CIRs
 
 Market Forecasts
  Fixed Communications Forecast
  Fixed Operator Marketshare
  Mobile Operator KPI
  Mobile Data
  Smartphone
  Media
  More Forecasts
  Terms and Conditions      |      Privacy Policy      |      Copyright © 2014 Pyramid Research. All rights reserved.