In this Insider, we explore the reasons why mobile advertising in Africa & the Middle East is an increasingly attractive proposition for operators. We present available data from a respected mobile advertising firm, utilizing a historical comparison of mobile advertising impressions generated in AME, to support this prediction. This will include analysis of current trends that are driving mobile advertising potential upward, particularly in AME. We also explain why we believe Facebook’s IPO could mean trouble for MNOs in AME that delay entering the mAdvertising arena. Next, we visualize the present location of AME MNOs in the mAdvertising value chain. A chart of possible strategies that MNOs can leverage on the path to mobile data monetization through mobile advertising moving forward is presented, as well. Afterward, we provide best practices and tips MNOs should remain aware of as they become more active in the mAdvertising ecosystem. We conclude with three experiences of mobile advertising ventures in AME, highlighting case studies from South Africa, Jordan and Nigeria.
Published monthly for each of the world’s most dynamic regions, Telecom Insiders are packed with trend analysis, industry best practices, market sizing and forecasting, competitor analysis, and case studies, providing you information you can leverage to make better business decisions. For more information about Telecom Insiders, please contact us via email at info@pyr.com or telephone at (617) 871-1900.
