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Publication Date: September 2006
Communications Marketing in Guatemala
Guatemala is the largest communications market in Central America, generating over $850m in communications service revenues in 2003. Growth in the mobile communications market has been impressive in recent years, fuelled by the entrance of three competitors: Telgua’s Sercom, Telefónica and BellSouth. As both the mobile and fixed markets approach maturity, operators are unveiling new services to the market such as mobile Internet access, customer loyalty programs, per second billing and even a telematics plan to lure subscribers. Look for further investment in such innovations as they are unveiled and replicated among competitors. This 21-page report takes a comprehensive look at the Guatemalan market, covering immediate issues facing the market, in the context of the political, economic, regulatory, and competitive environments. It includes fixed communications predictions, mobile communications predictions, vendor relationships, and risk assessment.
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