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Publication Date: June 2007
ANALYSIS SUMMARY
Vivo deployed its full GSM network launch on Mother’s Day, May 13th, with a full range of handsets and deep pockets to foster its commercial aggressiveness. This has been a much anticipated moment and the whole market is expecting Vivo to have a say in this GSM battle. Telefonica Moviles has already lost so much ground in Brazil and even though some say this is a late move, Vivo is due some credit.
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