Telco enthusiasm for triple-play is rapidly growing. Already numerous upstarts and incumbent telcos have moved into a sector that was once the preserve of cable companies; more plan to do so over the next few months. In this report we analyze the key themes surrounding triple play and answer the core question: is the belief in triple play justified? Included is an assessment of triple play’s impact on revenues, margins, market share, ARPU and churn. We also provide details of how we expect the triple play sector to develop, and the companies that will shape the landscape.
This report examines two operators in detail: FastWeb of Italy and NTL of the UK. Our analysis is also shaped by the examination of activities and plans of other companies, such as Auna of Spain and Free Telecom of France. We have drawn on the experiences of all these companies to address — in addition to the overarching questions relating to triple play — more specific themes, such as the suitability of ADSL to offer triple play versus fiber to the home (FTTH), and the importance of content in a triple play package.
Despite the apparent European focus, we believe the lessons of our report are truly global, as they pertain to actual triple play dynamics and their general impact on the marketplace.
