In their quest to pull itself from the throes of a decaying voice business, telcos have one major hope: IPTV (Internet protocol Television). The technology promises to transform television, and in the process re-energize telcos by reducing customer churn and introducing new revenue streams. Yet, IPTV is as uncertain as it is tantalizing, and making it work will be as complex as the end-user experience it promises will be easy.
This report examines the IPTV business model for telcos, analyzing adequate market and technology conditions, the experiences of a number of carriers that have launched the service, some that are planning to do so, and competitive reactions to IPTV. We ask – and provide answers to- the following questions:
Is IPTV ready?
Will IPTV save telcos?
What are the economics?
What is the successful IPTV value proposition?
How will cable and satellite respond to IPTV?
Included in the report are 10 IPTV Case Studies of carriers that have launched or have solid plans for IPTV. The carriers analyzed are:
Free Telecom
Telefonica de Espana
PCCW
Chunghwa Telecom
France Telecom
Yahoo! BB
Fastweb
Comcast
Verizon
DirecTV
Use this analysis to track industry best practices, identify the best IPTV solutions and determine market trends.
Download Report Excerptfor a complete Table of Contents, List of Exhibits and Case Study Outline.
Audience
Fixed Operators: Understand the technology, competitive, and content challenges that await an IPTV launch. Use our IPTV forecasts to size market opportunity and Case Studies to assess best practices and develop your go-to-market strategy.
Broadband Providers: Identify new opportunities and assess competitors offering PayTV over Internet Protocol
Content Producers: Evaluate new markets opportunities and develop strategies to increase revenues and viewer-ship of your content
Vendors: Understand market dynamics and assess the needs of both IPTV carriers and content providers. Use our IPTV forecast to develop sales plans and identify key market opportunities
Broadcasters: Evaluate the impact of the new technology and the competition to develop an offensive growth strategy
Download Report Excerptfor a complete Table of Contents, List of Exhibits and Case Study Outline.
