The small and medium enterprise (SME) market in Latin America is one of the most attractive segments for telecom players. Our figures predict that the SME market will see double digit growth over the next five years and that 30% of SMEs will spend more on telecom services in 2005 vs. 2004. This report identifies the strategies and service offerings necessary to capture the SME market by compiling and analyzing survey responses from over 400 telecom end-users in Latin America.
Pyramid Research has enhanced the coverage of the SME market with detailed Brazil and Mexico market analysis. This Mexican addendum provides an in-depth look at the results from a series of surveys conducted by Pyramid Research among Mexican Small and Medium Enterprises (SMEs). The aggregate findings for the Latin American region and the description of our research methodology are included in Pyramid Research's report "Seizing the SME Opportunity in Latin America
Topics covered include SME adoption for telecom services, trends in spend, SME criteria for selecting a service provider, purchasing channels, and examinations of VoIP, mobile telephony, and broadband Internet. These market details are available as an add-on purchase to "Seizing the SME Opportunity in Latin America.
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