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Smartphone Strategies
How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem

Price: $3,495.00   

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Report Details
Pages 119  |  Exhibits: 67

Description

Revolution has been sweeping the mobile telecom world for the past few years. Despite being characterized by fast-paced change from its infancy, the industry has been shaken to its foundations by the rise of a new ruler: the smartphone. Under its reign, traffic has moved from voice to data, and power has shifted from the mobile operators to application developers, OTT service providers and most of all the leading OS providers.

In the report Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem, Pyramid Research presents strategies for mobile operators to use in response to the challenges brought by the new situation. The report shows how a mobile operator can use its device strategy to reposition its business in order to both defend itself against damage from the smartphone revolution and to make the most of the many opportunities the revolution has ushered in. It examines strategies such as device portfolios, smartphone distribution, subsidies, buy-backs, trade-ins, reverse subsidies, own-branded devices, handset financing, data-sharing, tablets, OTT services. This report examines the device strategies of five mobile operators in depth. In terms of their business environment and device strategy, each of the five has specific experience that we believe provides valuable insights from which providers from around the globe can learn when drawing up their own strategies: AT&T, MTS, Telefonica, China Unicom and Orange.

Key findings include:

  • Mobile operators suffered the greatest collateral damage from the smartphone revolution.
  • Mobile operators can benefit from being closely involved in handset distribution, not only in developed markets but also in emerging ones.
  • There are specific service areas in which mobile operators have advantages over OTT service providers in terms of provisioning data services.

Download Report Excerpt for a complete list of Key findings.



Key questions answered include:

  • What are the threats and opportunities facing mobile operators in the device arena in emerging and developed markets?
  • How can mobile operators adapt to the software-centric industry that is evolving?
  • What strengths can mobile operators draw on to reinvent their device strategies and regain lost market relevance?

Download Report Excerpt for a complete list of Key Questions.

Target audience

  • Mobile network operators
  • Mobile device manufacturers
  • Smartphone component manufacturers
  • Smartphone distributors
  • OTT service providers
  • App developers
  • OS developers

Companies mentioned in this report include:

Apple
AT&T
China Unicom

Google
MTS

Orange
Telefonica


Smartphone Strategies: How Devices Can Revitalize the Role of Operators in the Mobile Ecosystem is part of Pyramid’s thematic report series. A blend of primary research and qualitative analysis, Pyramid's research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics. For more information about this report, please contact us via email at info@pyr.com or telephone at + 1 ( 617) 747-4100

Author: Luis Portela, Stela Bokun

Publication Date: October 2013

Price: $3,495.00   

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