Pyramid Research Europe Research Manager Julian Morrison discusses the opportunities and challenges facing market participants in the Europe region. These include harmonization, both through EU directives and regulations and from operators themselves, an increasing level of divergence between Western Europe and Central & Eastern Europe, and costs related to end users and network deployment.
Related resources:
Central & Eastern Europe Mobile Data Forecasts Forecasts published quarterly
Our Mobile Data Forecast products provide complete pictures of demand trends for eight geographical markets in Central & Eastern Europe. The Excel output includes five years of historical data and five years of market projections for metrics such as penetration, mobile subscriptions (by type of package, by operator or MVNO and by network technology), users of specific data services (SMS, music, etc.), MOU, ARPS (by operator, by subscription type, by service, by application) and revenue (by messaging and non-messaging applications). The Forecasts are based on extensive field research and use a consistent methodology, aiming to capture the total spending on mobile data services in each market. Data from these Forecasts is available online for subscribers to our DataTracker service.
Central & Eastern Europe Mobile Demand Forecast Forecasts published quarterly
Our Mobile Demand Forecast products provide complete pictures of demand trends for eight geographical markets in Central & Eastern Europe. The Excel output includes five years of historical data and five years of market projections for metrics such as GDP, mobile penetration, subscriptions (by operator, type of package, technology), ARPS and total mobile service revenue (data and voice). The Forecasts are based on extensive field research and use a consistent methodology across all markets, aiming to capture the total spending, from an end-user perspective, on mobile communication services in each market. Data from these Forecasts is available online for subscribers to our DataTracker service.
Western Europe Mobile Data Forecasts Forecasts published quarterly
Our Mobile Data Forecast products provide complete pictures of demand trends for 16 geographical markets in Western Europe. The Excel output includes five years of historical data and five years of market projections for metrics such as penetration, mobile subscriptions (by type of package, by operator or MVNO and by network technology), users of specific data services (SMS, music, etc.), MOU, ARPS (by operator, by subscription type, by service, by application) and revenue (by messaging and non-messaging applications). The Forecasts are based on extensive field research and use a consistent methodology, aiming to capture the total spending on mobile data services in each market. Data from these Forecasts is available online for subscribers to our DataTracker service.
Western Europe Mobile Demand Forecast Forecasts published quarterly
Our Mobile Demand Forecast products provide complete pictures of demand trends for 16 geographical markets in Western Europe. The Excel output includes five years of historical data and five years of market projections for metrics such as GDP, mobile penetration, subscriptions (by operator, type of package, technology), ARPS and total mobile service revenue (data and voice). The Forecasts are based on extensive field research and use a consistent methodology across all markets, aiming to capture the total spending, from an end-user perspective, on mobile communication services in each market. Data from these Forecasts is available online for subscribers to our DataTracker service.
