Cracking the Enterprise Opportunity in Africa and the Middle East

22 October 2015

How telcos can build successful enterprise service strategies

The Enterprise telecoms and IT market is gaining traction in Africa and the Middle East (AME) given the opportunity it presents. However sometimes it is hard for telcos to see where the opportunity exactly is and how to unlock it.

This webinar will explore the strategies telecoms operators can harness to monetize and maximize the enterprise segment opportunity in AME. It will assess the magnitude of the enterprise market as well as growth segments and services. Within this context, enterprise segments include corporate, large enterprises, SMEs and micro enterprises. Services offered to enterprises comprise traditional mobile and fixed, data networks connectivity, IoT/M2M, data centres and cloud as well as managed services.

The webinar will examine the approaches taken by leading regional operators to address the enterprise market, analyse the components of their technological approaches, partnerships, business models, and go-to-market strategies and highlight key success factors. 

Then we will take a broader look and outline key best practices from international operators that can be useful to the region.

Pyramid Research’s webinar ‘Cracking the Enterprise Opportunity in Africa and the Middle East’ will offer valuable insights into the enterprise telecoms and IT market in AME and discuss best practices and successful strategies telcos can adopt to pursue and maximize growth in the enterprise market.

Please register here.

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