Cellular M2M Market Positioning and Opportunity for Mobile Operators

22 June 2015

Pyramid Research expects the true growth in the M2M market to come both through the inclusion of new M2M devices in MNO networks and through the upselling of additional value-added services to existing M2M SIMs through a data aggregation model. Indeed, M2M VAS can boost MNO revenue and yield attractive margins. While profit margins for the provision of connectivity alone are in the order of 10%, margins for value-added services can be 50-60%.

Table of Contents


  1. Cellular M2M definition and verticals
  2. Market size by region
  3. Value chain and role of mobile operators
  4. M2M maturity framework for mobile operators
  5. The M2M VAS market opportunity
  6. M2M VAS offerings in Latin America
  7. Evolution of mobile operator M2M ecosystems
  8. Market detail: Case studies
    1. Claro, TIM, Vivo, Brazil
    2. Vodacom, South Africa
    3. Turkcell, Turkey
  9. Recommendations for mobile operators

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Access (Fixed, Mobile, Pay-TV) Devices (Computing or Mobile Devices,Enterprise/IT, Home Networking) Digital Content & Applications (Advertising, Broadband, Cloud Computing, M2M, Managed Services, Mobile Content & Applications, Pay-TV & Fixed Media Services, Voice, m-Services) Infrastructure (Fixed, Wireless) Regulation and Policy (Regulatory Frameworks, Universal Access/Service, ICT for Development) Service Provider Strategy (Financial Due Diligence, Market Entry, Pricing Analysis, Segmentation Analysis)

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