The global device market has been experiencing exceptionally fast-paced changes over the past several years. This ecosystem, which is being bombarded with new devices, new features and new market entrants on a monthly basis, presents a large opportunity for some and a gigantic risk for others.
Pyramid’s mobile devices consulting practice offers expert market intelligence and strategic advice to help clients quantify market opportunities and develop insightful growth strategies. Stela Bokun is leading the Mobile Devices practice, coordinating Pyramid’s global handsets forecast production as well as updating handset sell-through forecasts for a number of Western European markets. In addition, Stela manages the production of all other deliverables related to mobile devices and recently published an extensive analysis of the competition in the smartphone OS space.
Pyramid advises MNOs, OEMs, operating systems developers and other market players in the device space to identify industry trends, business opportunities, and tactical commercial and market-entry or development strategies.
Sample projects include:
Developed business case for service providers that would support the deployment of higher capacity devices, such as notebooks and desktops, over the deployment of lower capacity devices, such as netbooks
Provided product and market segmentation analysis in the device market of the UK, Germany, US, Brazil, China and India
Performed analysis of adoption drivers for leading mobile devices among consumers in select Latin American markets
Conducted an in-depth study of the subscription computing opportunity worldwide
For more consulting project examples, contact us at info@pyr.com.
Pyramid can draw upon its history of accomplished research to identify trends, best practices, opportunities and competitive movement in the mobile device sector. Pyramid offers the industry’s most comprehensive forecast models, covering the mobile device market for more than 50 countries. It leverages in-depth syndicated research reports that combine intelligence from Pyramid Research’s vast data resources with industry-leading qualitative analysis. The mobile device consulting practice is focusing on the following markets this year:
OS trends and the emergence of the "third" ecosystem
New features: 3D, HD and dual-SIM
New partnerships and business models
New markets: Emerging markets in LA, CEE, AME and AP
4G (LTE and WiMAX) mobile devices
New devices: Tablets and NFC-enabled devices
To learn more about our credentials, contact us at info@pyr.com.
