Pyramid Research - Analyst Profiles: Vinicius Caetano
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Vinicius Caetano
Senior Analyst, Americas

As Senior Analyst covering Latin America for Pyramid Research, Vinicius’ activities include telecom market research and monitoring to support consulting, publications and custom studies.  Topics he covers include but are not limited to fixed voice services and broadband, mobile voice services, mobile broadband and value-added services, and pay-TV, among other telecom topics in Latin America. Vinicius leads the smartphone and devices practice in Latin America and has been invited to speak at several industry relevant events.  His recent consulting projects include:

  • Consultant for leading Internet company regarding consumer behavior on the Internet across multiple types of connections and multiple devices. Provided a clear view of the market, pointing how and where Internet content is consumed by different customer segments and different platforms.
  • Consultant for leading multiplay operator regarding strategic initiatives to maximize shareholder value. Provided a clear view of the status of the telecommunication market and potential challenges to the company’’s bottom line.
  • Consulting for an enterprise-oriented provider regarding total market value and market potential. Provided market sizing and market potential analysis based on primary research with several hundred companies.
  • Consultant for a device manufacturer regarding the impact of its messaging application on operators’ VAS revenue.  Designed and analyzed focus groups to provide the client with a clear view of how its customers use its messaging application. Studied the effect of the application on the operators, highlighting the opportunities for both vendors and operators.
  • Consultant for a tower investor seeking strategic opportunities in several emerging markets. Provided support in analyzing the business potential of selected markets.

Before joining Pyramid, Vinicius worked for IDC, where he led the telecom research practice team in Brazil, and for Frost & Sullivan, where he supported activities in the Latin American telecom division. Before that, he worked at Itau Bank, where he supported the adaptation of the bank’s global marketing strategies for electronic media (Internet and ATMs).

Vinicius holds a Graduate degree in Consumer Sciences from Escola Superior de Propaganda e Marketing, Sao Paulo, Brazil (2009),  and Bachelor's Degree in Business Administration from Fundacao Getulio Vargas, Sao Paulo, Brazil (2007), extended with the Global Business Program from University of Texas at Austin (2006). He was also an exchange student at the Universidad de Belgrano, Buenos Aires, Argentina (2005). Vinicius is a multilingual professional, native in Portuguese, and fluent in English and in Spanish.



 


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