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September 2, 2010
The Central & Eastern European region will see the greatest increase in total handset sell-through volume in 2010. After a 16.1% contraction in 2009, we expect the CEE handset market to swell by 11.9%, the fastest growth rate of any region.
Asia remains the largest market for handset manufacturers, accounting for 42% of total global handset sell-through in 2010. Asia is also home to four of the top ten markets globally for handset sell-through, making it a key region for handset manufacturers looking to establish themselves among the global market leaders.
Top 10 markets for handset sell-through, 2010
Pyramid Research recently revised its projections for total global handset sell-through for the period 2010-2015 based on device manufacturer announcements for total Q2 sales volumes. We project that the total sell-through market for mobile handsets will reach 1.28bn in 2010, a 7.3% increase over the 2009 sell-through of 1.19bn devices. Total smartphone sell-through volumes will increase 46% in 2010, reaching 266.7m devices, making the smartphone segment the fastest growing within the handset market. By 2015, Pyramid Research expects smartphones to account for 53% of total mobile handset sell-through worldwide.
For more detailed projections for total handset sell-through by country, technology platform, vendor and feature/form factor, please reference Pyramid Research’s Q2 2010 Global Mobile Handset Forecasts for 46 countries around the world.
— Leslie Arathoon, Director of Product Development
Related resources:
Global Mobile Handset Forecasts
This forecast is updated quarterly.
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Pyramid Points
