Highlights from the "Bulgaria Country Intelligence Report" Watch the Preview
In 2012, the Bulgarian telecom market will generate $1.7bn (Lv2.6bn) in service revenue, demonstrating 1.7% y-o-y growth in local terms (-4.6% in US terms) and showing a recovery after a decline in the previous three years (2009-2011). We expect total telecom market to grow at a CAGR of 3.1% in local currency terms between 2012 and 2017 (2.5% in US terms), reaching Lv2.9bn ($1.9bn) in 2017.Data services (fixed and mobile) are the driving force behind the market rebound, and they will be responsible for the lion’s share of the growth, generating a cumulative service revenue opportunity of $4.4bn (Lv6.8bn) over the next five years. The high competition in the market pushes operators to invest in infrastructure developments. For example, on the mobile side, investments in UMTS networks almost doubled the coverage over the past two years. Furthermore, the first trial for LTE network was conducted in Bulgaria in 2012 by Mobitel. On the fixed side, network upgrades to DOCSIS 3.0, FTTB and VDSL resulted in Bulgaria being identified by the EC as the country with the fastest Internet services, with more than 70% fixed lines offering a speed above 10Mbps, while the majority of speeds offered in Europe range between 2Mbps and 10Mbps. At the same time, Bulgaria is underperforming in fixed broadband coverage, which partially will be addressed by the recently published “Digital Bulgaria” program, which aims to assist operators with rolling out broadband in remote and rural areas.
Table of Contents
Executive Summary
Market and Competitor Overview
Bulgaria in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
The Bulgaria Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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