Bulgaria Intelligence Report

Bulgaria: Broadband and Bundling Spur Market Growth

The Bulgarian telecom market generated $2.4bn in service revenue in 2008. The economic recession impacted market growth in 2009, keeping revenue levels stagnant. Going forward, the market is projected to grow at a 4.5% CAGR over the next five years, exceeding $2.7bn by 2014. The main drivers will be the expansion of the fixed broadband and mobile data segments, spurred by increased competition thanks to a more favorable regulatory environment.

The fixed and mobile data segments will grow at CAGRs of 20.1% and 16.7%, respectively, fueled by the increasing demand for Internet access. Piggybacking on fixed broadband’s expansion, IPTV will be the fastest-growing revenue stream between 2009 and 2014, with a CAGR of 62.8%, followed by fixed VoIP at 48.3%.

Fixed-to-mobile substitution and intensified competition from VoIP alternatives via cable, DSL and WiMAX are the main reasons behind the downward trend in circuit-switched revenue. Similarly, as operators continue to offer PC financing within their broadband packages, dial-up Internet will continue to decline in favor of faster connections via DSL, cable and, increasingly, mobile broadband. Fixed circuit-switched voice and dial-up are two subsegments that will experience negative growth in the forecast period, showing CAGRs of -9.5% and -36.0%, respectively.

Table of Contents
Executive Summary
Market and Competitor Overview  
   Bulgaria in a Regional Context 
   Economic, Demographic and Political Context
   Regulatory Environment 
   Demand Profile
   Service Evolution
   Competitive Landscape
   Major Market Players
Segment Analysis
   Mobile Services
   Fixed Services
Identifying Opportunities 

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Author: Sylwia Boguszewska, Stela Bokun

Publication Date: December 2009