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In 2009, the Czech telecom market, which suffered from adverse global economic conditions, declined by 7%, generating a total of Kc115bn. As the economic environment becomes more favorable, we expect that telecom service revenue will grow by 1.7% to Kc117bn in 2010. Despite the upcoming cuts of the mobile termination rates in the period from July 1, 2010 to July 1, 2011, we forecast that mobile voice service revenue will continue to grow at a CAGR of 1.9%, from Kc58.8bn in 2009 to Kc64.7bn in 2014. We anticipate that mobile operators will shield their revenues from the adverse effects of the MTR cuts by stimulating traffic through attractive pricing strategies and customer segmentation initiatives.
Going forward, driven by the expansion of mobile broadband, a bulk of the growth will be generated by the mobile data segment, which will grow from Kc18.1bn in 2009 to an impressive Kc26.2bn in 2014.
The fixed-access segment, which generated Kc38.7bn in 2009, will be driven by broadband based services such as Internet access, IPTV and VoIP. Those services will see a strong uptake as operators continue to invest in network upgrades that provide higher access speeds and better quality of service.
Executive Summary
Market and Competitor Overview
Czech Republic in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Convergence
Identifying Opportunities
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Author: Stela Bokun
Publication Date: June 2010
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