Germany was the third largest telecom services market in Western Europe in 2013, with service revenue of US$55.2bn, or 1.5% of GDP. Pyramid Research expects total market revenue to reach $60.6bn in 2018, growing at a CAGR of 1.9% during 2013-2018. Mobile data revenue, pay-TV and fixed VoIP will be key engines of the German communications market growth.
The German telecom market’s top two operators, Deutsche Telekom and Vodafone, generated almost 58% of total telecom service revenue in 2013. Pending regulatory approval, O2 and E-Plus will merge in mid-2014 to create a new mobile leader with almost 40% of mobile subscriptions. The largest cable operator, Kabel Deutschland, was recently acquired by Vodafone.
We expect mobile subscriptions to grow at a CAGR of 3.8%, from 118m in 2013 to 142m in 2018; the penetration rate will reach 173% of the population, with growth coming from 4G, HSPA+ and MVNOs. Growth in broadband and broadband-based services including VoIP and IPTV will be insufficient to halt the slide of fixed-market revenue from $23.4m in 2013 to $19.7m in 2018. Fixed-to-mobile substitution and the consequent decline in total fixed access lines are the key culprits associated with the fixed-market revenue decline.
Table of Contents Executive Summary
Market and Competitor Overview
Germany in a Global Context
Economic, Demographic and Political Context
CAPEX Opportunity Highlights
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