Germany Intelligence Report

Germany: ’Digital Dividend’ to Spur Increase in Mobile Data Services

We estimate the German telecom market generated €44.5bn ($62.0bn) in service revenue in 2009, a 1.5% decline from 2008. Lower mobile termination rates, massive competitive pricing pressure as well as reduced telecom spending have cut into service revenue. The number of telecom subscriptions also grew more slowly in 2009, but as the economy picks up we expect the market to grow at a CAGR of 1.9% in euro terms between 2009 and 2014.

While both the fixed and mobile data segments show continuous growth, voice revenue will decline during the forecast period. Circuit-switched voice is gradually being replaced by VoIP, both through cable and DSL networks; we expect VoIP to grow at a CAGR of 14% through 2014. Broadband is a key service, and although consolidation has reduced the number of players, the focus on next-generation technologies (i.e. fiber, DOCSIS 3.0, HSDPA+ and LTE) will be central to long-term success. IPTV, actively pursued by incumbent Deutsche Telekom, is the fastest growing segment, and we expect IPTV revenue to quintuple from $118m in 2009 to $615m in 2014.

Germany: ’Digital Dividend’ to Spur Increase in Mobile Data Services offers an incisive profile of the country’s converged telecommunications, media and technology sectors based on proprietary data from our research in the German market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMAX, IPTV and VoIP. Published annually, this executive study provides a comprehensive view of the German communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors.

Table of Contents
Executive Summary
Market and Competitor Overview  
   Germany in a Regional Context 
   Economic, Demographic and Political Context
   Regulatory Environment 
   Demand Profile
   Service Evolution
   Competitive Landscape
   Major Market Players
Segment Analysis
   Mobile Services
   Fixed Services
   Pay-TV
   Convergence
Identifying Opportunities 

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Author: Sylwia Boguszewska

Publication Date: April 2010