Hong Kong Intelligence Report

Hong Kong: Mobile Data Becomes the Focus of Leading Hong Kong Operators

The Hong Kong telecom market generated $4.6bn in 2008, up 5.9% from 2007 levels. Over the next five years, Pyramid Research expects Hong Kong’s total telecom services market to grow at a CAGR of 2.4%, increasing from $4.8bn in 2009 to $5.4bn in 2014. Mirroring the trend of other developed Asian markets, Hong Kong’s traditional fixed voice business is expected to experience a -2.7% compound annual decline between 2009 and 2014. The degree of contraction will be the lowest among all developed markets in Asia Pacific with the exception of Singapore, which will experience a compound annual decline of only -1.6% over the same period. Mobile voice will continue to be the main source of revenue throughout the forecast period, with revenue increasing from $1.95bn in 2009 to $2.03bn in 2014, representing 38% of the total revenue pie. Mobile data will experience a more robust growth rate due to increased adoption of data-centric devices such as 3G data cards and smartphones. Pyramid Research projects that mobile data revenue will increase at a CAGR of 10.5%, between 2009 and 2014, from $557m to $916m. Fixed broadband services will move from the third-largest revenue generator to fourth, overtaken by the strong growth in mobile data. The already high fixed broadband penetration level in Hong Kong limits this service’s potential for overall growth.

Table of Contents
Executive Summary
Market and Competitor Overview  
   Hong Kong in a Regional Context 
   Economic, Demographic and Political Context
   Regulatory Environment 
   Demand Profile
   Service Evolution
   Competitive Landscape
   Major Market Players
Segment Analysis
   Mobile Services
   Fixed Services
   Pay-TV
Identifying Opportunities 

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Author: Daniel Yu

Publication Date: November 2009