The Israeli telecom market will generate NIS23.3bn ($6.0bn) in service revenue in 2012, demonstrating 1.5% y-o-y growth in local currency (a 6.1% decline in US dollar terms) due to currency devaluation. Looking forward, we expect the market to grow as a result of demand for data and data-related services to generate a combined service opportunity of NIS56bn ($14.8bn). This trend will be driven by an increase in competitiveness in both the fixed and mobile segments following a number of government reforms, including LLU and the introduction of a number of new MNOs and MVNOs. We anticipate growth to be further stimulated by the lifting of some fees from device importers and the continuing uptake of smartphones. Due to delays in the launch of the national broadband program, we expect mobile data to display a stronger growth than fixed data, at a CAGR of 11% in local currency (CAGR of 12.5% in US terms), more specifically from NIS5bn ($1.3bn) in 2012 to NIS8bn ($2.3bn) in 2017. Fixed data will exhibit an 8% CAGR in local currency over the same period, reaching NIS3bn ($0.8bn) in 2017, up from NIS2bn ($0.5bn) in 2012.
Table of Contents
Executive Summary
Market and Competitor Overview
Israel in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying Opportunities
The Israel Intelligence Report is the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics, providing detailed competitive analysis on fixed and mobile sectors, tracking market adoption of new technologies and services such as WiMAX, IPTV, and VoIP.
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