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The Israeli communications market (including pay-TV) is expected to generate almost $6.4bn (NIS25.9bn) in service revenue in 2009, a figure we expect to reach roughly $6.9bn in 2014. Mobile revenue dominates the market — in 2009 accounting for 61% of total revenue. Due to increasing disconnections of circuit-switched lines, the mobile sector will continue to outperform the fixed throughout the forecast period. Rapid mobile broadband adoption and aggressive competition among the mobile operators will keep mobile service revenue growing at a CAGR of 2.5% over the forecast period, despite the high saturation of the market.
The rise in fixed broadband and mobile data revenue, which we expect to grow at CAGRs of 7.3% and 14.6%, respectively, over the next five years, will more than compensate for declining fixed and mobile voice revenue over the same period.
As in other mature markets, circuit-switched lines are seeing high disconnection rates, and dial-up Internet has practically disappeared in Israel, too. These are the two subsegments that will experience negative growth in the forecast period, showing CAGRs of -16.9% and -46.9%, respectively.
Executive Summary
Market and Competitor Overview
Israel in a Regional Context
Economic, Demographic and Political Context
Regulatory Environment
Demand Profile
Service Evolution
Competitive Landscape
Major Market Players
Segment Analysis
Mobile Services
Fixed Services
Pay-TV
Convergence
Identifying Opportunities
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Author: Sylwia Boguszewska
Publication Date: December 2009
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