The Israeli telecom service market will generate US$5.4bn in 2013, and we expect its size to remain almost the same in 2018, $5.3bn. This will largely be due to far-reaching regulatory changes, intensified price competition and a saturated voice market; however, the center of gravity will be shifting from voice services to data. In 2018, data will represent 46% of total revenue, while voice will decline from 47% in 2013 to 30% in 2018.
The Israeli mobile market has boomed after the launch of two new operators and a number of MVNOs. Overall, we expect mobile services to generate cumulative revenue of $14.9bn between 2013 and 2018.
Israel has the highest Internet penetration in the region, and we expect fixed broadband to remain strong, with the penetration rate growing from 25% to 26% of the population during our forecast period. Broadband growth will be driven by the popularity of bundled services; VDSL will remain the leading technology.
The total number of pay-TV subscriptions will reach 1.5m at year-end 2013, for a household penetration rate of 69%. Cable will continue to be the leading technology, making up an average of 68% of the total pay-TV market over the forecast period. This strong market position comes as a result of the attractive bundles offered by HOT, but will continue to be challenged by satellite-based Yes and its incumbent parent, Bezeq.
Table of Contents
Market and Competitor Overview
Israel in a regional context
Economic, demographic and political context
Major market players
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