Senegal Intelligence Report

Communications Markets in Senegal

The Senegalese telecom market generated $1.19bn in service revenue in 2008, which we estimate will grow to $1.23bn in 2009. Growth has been slow in the past few years, due to the limited competition in both the fixed and mobile markets. But we see competition intensifying and thus expect revenue to grow at a healthy CAGR of 6.9% over the next five years, for a total of $1.72bn in 2014.

With mobile penetration at 46.4% of the population at year-end 2008, there is still room for organic growth. The entry of two new operators further emphasizes this, and the potential for new subscribers could boost revenue beyond the level currently projected. Fixed and mobile data (including mobile broadband) are expected to be the fastest growing segments in the market. Fixed Internet services will grow at a CAGR of 30% over the next five years, followed by mobile data services at 23.9%. Mobile voice revenue will also expand over the period, but at much slower rate of 1.9%.

As a result of a second operator, Sudatel, commencing fixed voice service, we expect revenue in this segment to increase at a CAGR of 5.7% during the period.

Both mobile and fixed voice services will continue to generate the bulk of revenue in the forecast period. However, the expected introduction of 3G service could boost data revenue even further than suggested.

Table of Contents
Executive Summary
Market and Competitor Overview  
   Senegal in a Regional Context 
   Economic, Demographic and Political Context
   Regulatory Environment 
   Demand Profile
   Service Evolution
   Competitive Landscape
   Major Market Players
Segment Analysis
   Mobile Services
   Fixed Services
Identifying Opportunities 

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Publication Date: September 2009