We expect the South Korean telecom market to generate $32.7bn in service revenue, including pay-TV, in 2010, up 16% from 2009. It is a mature market in almost all aspects with high adoption of mobile, fixed and pay-TV services. One service area in which South Korea does lag, particularly when compared with Japan — often viewed as South Korea’s closest peer — is mobile data services. With the increased proliferation of smartphones such as the iPhone, consumer habits are quickly changing and, going forward, we expect South Korea’s $5.1bn mobile data market to nearly double in size, generating $9.0bn by 2015. Another growth segment is the VoIP market. As operators promote bundles that combine VoIP with broadband, pay-TV and even mobile voice with discounts as high as 20%, consumers are quickly dropping their PSTN lines in favor of VoIP. Going forward, we expect VoIP to be the fastest-growing area in South Korea, with a CAGR of 17.3% during the next five years. Over the next five years, we expect South Korea’s telecom market to generate a cumulative $213bn.
Table of Contents Executive Summary
Market and Competitor Overview
South Korea in a regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Convergence
Identifying Opportunities
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